Tracey Ellis is a strategic marketing executive with a refreshing perspective on driving marketing results. Due to her sales experience early on in her career, she became aware of the dynamic between marketing and sales and how alignment between those departments can quickly change the game.
Tracey has been responsible for the development and execution of multiple organization’s go-to-market initiatives including: branding, vertical product strategy, market development, lead generation, marketing communications, integrated campaign management, analyst/public relations and more. She has been integral in implementing the systems and processes that are key to managing the results for marketing, sales and customer acquisition strategies.
As the CEO of Leadous she spends her time helping organizations achieve results by leveraging marketing automation. Her team of Marketo certified experts focus on campaign strategies that drive leads that result in increased pipeline opportunities.