Paul Roetzer is founder and CEO of PR 20/20, a Cleveland-based content marketing agency and HubSpot’s first Agency Partner. He is author of The Marketing Performance Blueprint (Wiley, 2014) and The Marketing Agency Blueprint (Wiley, 2012); creator of the Marketing Artificial Intelligence Institute, Marketing Agency Insider and Marketing Score; and a frequent speaker on marketing artificial intelligence, talent, technology, and strategy. A graduate of Ohio University’s E.W. Scripps School of Journalism, Roetzer has consulted for hundreds of organizations, from startups to Fortune 500 companies.
Brendon is a born marketer and visionary, and he uses his soothsayer-like skills to conceive creative and innovative marketing programs for his clients. He has long understood that while some people may find the virtual nature of the online world disorienting, marketing efforts are far more trackable and measurable today than before the internet. It is very gratifying for Brendon when his clients see those benefits both in cost savings and more importantly in the growth of their business.